The 1% rule: a 10-second screen, not an underwrite
The 1% rule is the fastest filter in real estate investing: a rental property is worth a closer look if its monthly rent is at least 1% of what you pay to acquire it (purchase price plus any upfront rehab). A $200,000 house that needs $10,000 of work should rent for about $2,100/mo to pass.
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How to read it
Those bands are looser than the name suggests, on purpose. In many 2026 metros almost nothing clears a strict 1%, and some deals below it still work on other math (low taxes, high appreciation, a value-add refinance). The rule sorts your list; it doesn't make the decision.
Where the 1% rule breaks
- It ignores expenses entirely. Two properties at 1.1% can have wildly different tax bills, insurance costs, and repair loads. Rent-to-price says nothing about what you keep. That's what the 50% rule and a real expense line-up are for.
- It ignores financing. The rule dates from eras of very different interest rates. At today's rates, a passing deal can still be cash-flow negative once the mortgage hits, check DSCR.
- It punishes expensive markets blindly. Strong metros rarely pass; shrinking towns often do. A rule that always points you at the cheapest markets isn't a strategy.
- Rehab and ARV distort it. For a BRRRR deal, rent against the all-in cost and against the after-repair value tell two different stories: a screen can't hold both.
Rule of thumb → shortlist. Real underwrite → decision.
From screen to underwrite
The honest use of the 1% rule is triage: pass/fail a page of listings in a minute, then actually underwrite the survivors. That second step is what BuyBox is for: a Quick Analysis takes about 30 seconds per deal and returns real cash flow, cash-on-cash, cap rate, and DSCR, with the math behind every number a hover away. Your first 7 days are a free trial: 3 Deep Dives and 10 Quick Analyses, no card required.